1. Describe or define DSS.
ans:
Decision Support Systems (DSS) are a specific class of computerized information systems that supports business and organizational decision-making activities. A properly-designed DSS is an interactive software-based system intended to help decision makers compile useful information from raw data, documents, personal knowledge, and/or business models to identify and solve problems and make decisions.
2. Distinguish DSS from MIS.
ans:
A decision support system (DSS) is a computer program application that analyzes business data and presents it so that users can make business decisions more easily. It is an "informational application" (to distinguish it from an "operational application" that collects the data in the course of normal business operation).Typical information that a decision support application might gather and present would be while MIS A computer system designed to help managers plan and direct business and organizational operations.
3. Illustrate (give examples) how DSS can improve company's competitive advantage and organizational performance.
ans:
DSS can potentially create a differentiation advantage. Providing a DSS to customers can differentiate a product and possibly provide a new service. Differentiation increases profitability when the price premium charged is greater than any added costs associated with achieving the differentiation. Successful differentiation means a firm can charge a premium price, and/or sell more units, and/or increase buyer loyalty for service or repeat purchases. In some situations competitors can rapidly imitate the differentiation and then all competitors incur increased costs for implementing the DSS.Finally, DSS can be used to help a company better focus on a specific customer segment and hence gain an advantage in meeting that segment’s needs. MIS and DSS can help track customers and DSS can make it easier to serve a specialized customer group with special services. Some customers won’t pay a premium for targeted service or larger competitors also target specialized niches using their own DSS.
Cite your reference.
http://en.wikipedia.org/wiki/Decision_support_system
Arthon g
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